The launch of a new ice cream dessert Essay Example | Topics and Well Written Essays - 2000 words

The launch of a new ice cream dessert - Essay ExampleConsumers have big amount of culture access power. As the demographics has been continuously changing worldwide, needs and preferences has been changing. In any part of the globe its the consumers demographics and culture plays an all-important post in shaping any marketing strategy. For the product like Ice cream consumers age as well as eating culture everlastingly plays a major role to decide preference and needs. In general, todays callowness particularly interested in technology and gathering information in emerging economy, is more aware of its environment and changes that is taking place globally. Young are more technology friendly and connected through Internet, TV and other communication gadgets. They are more information oriented. Todays youth is more assertive and they have specific preference and needs as well as they are more influential in shaping others buying behaviours to buy almost anything. Children age 2 to 14 indirectly submit as estimated $300 billion in annual household purchase (Mc Neal, 1998, pp 37-41). Reaching and influencing the new(a) segment is ever more challenging. Consumption patterns are faulting from mass media towards micro media for the masses. Savvy media empowered consumers often under age of 25, are being influence by trends from all over the globe.So children and youth represent an important demographic market because they are potential customers, they influence purchases made by parents and households and they constitute the future adult market (Mc Neal, 1998). Marketers segment butt audiences by age to build brand awareness and brand loyalty early in life that will be sustained into adulthood. Child and young consumer role in one of the important aspects to be studied before marketing for the products like Ice cream. Childrens consumers socialization and