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Nike with apple EssayTo bring inspiration and innovation to all athlete* in the world. *If you have a body, you are an athlete. Guiding principles (11 Maxims) They guide employees at all levels as they complete their work at Nike and represent the Nike corporation globally. It is our nature to innovate. Nike is a company. Nike is a brand. Simplify and go. The consumer decides. Be a sponge. Evolve immediately. Do the right thing. Master the fundamentals. We are on the offense always. Remember the man. The late Bill Bowerman, Nike co-founder) Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence * pass away * Coach * Drive * Inspire Objectives * Protect and improve Nikes position as the number wizard athletic brand in America. * Build a strong momentum in growing fittingness market. * Intensify the companys effort to develop products that women need and want.Explore the market for products specifically designed for the requir ements of maturing Ameri preempts. Direct and manage the companys international business as it continues to develop. * Continue the drive for change magnitude margins through proper inventory management and fewer better products. Competencies Innovations 1. Design your own shoes Customers can choose their own colors and mascots to create shoes which define their personality 2. Nike self lacing spontaneous shoes The automatic lacing system provides a set of straps that can be automatically capable and closed to switch between a loosened and tightened position. 3.Nike with apple The NIKE+ package consists of a pair of especially designed NIKE+ running shoes, an ipod nano, and a NIKE+ ipod sport kit. As a person runs, ipod tells the distance, pace, and calories burned via voice feedback that adjusts symphony volume as it plays. Goal Worlds leading sports products and equipment provider. Business strategies Encompasses the businesss overall positioning in the sports industry and st ay competitive due to the product differentiation and globalization. Competitive gain Brand Name, Product Quality, Inventory turnover, Cost leadership, Effective in-store operations.